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Our Story

Our Story: Rethinking Market Entry in Greater China

For years, international beauty brands entering Greater China faced a rigid, high-risk choice: spend 12+ months and hundreds of thousands of dollars on complex regulatory filings (NMPA in China, TFDA PIF in Taiwan) before selling a single product—or hand over control to traditional distributors who demand big discounts and offer zero transparency.

Yan International was founded to offer a smarter, data-driven way forward.

We believe modern distribution must be agile, content-rich, and data-validated. By launching brands via Cross-Border E-Commerce (CBEC) and content livestreaming first, we give brands instant market access. More importantly, we capture crucial live consumer data—allowing us to prove demand, refine product offerings, and transition into physical retail markets with 100% precision and zero wasted capital.

Today, Yan International serves as the official distribution and omnichannel operating partner for select global beauty brands across Hong Kong, Macau, Taiwan, and Mainland China.

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Our Operating Philosophy

  • Agility First, Scale Second: Test markets rapidly via CBEC and livestreaming before committing to heavy offline infrastructure investments.

  • Data-Backed Expansion: Let real sales data and customer feedback dictate which SKUs earn a spot on physical retail shelves.

  • Uncompromised Brand Equity: Short-term sales volume should never destroy long-term brand value. We strictly enforce global pricing across all online and offline channels.

  • Omnichannel Harmony: CBEC, live commerce, and physical stores should work together as an integrated engine to maximize customer lifetime value.

Our Expertise

We specialize exclusively in skincare, personal care, and high-end fragrance. Our cross-border team consists of:

1

  • Live Commerce & CBEC Specialists: Experts in running high-converting livestreams on Douyin CBEC, Xiaohongshu, and Taiwan D2C cross-border platforms.

2

  • Retail Data Analysts: Professionals who decode live sales metrics, customer demographics, and repurchase behavior to shape offline expansion strategies.

  • General Trade Key Account Managers: Industry veterans with deep relationships across Hong Kong (Mannings, Watsons, Sasa) and Taiwan/Mainland physical chains.

3

  • Regulatory & Logistics Teams: Handling compliant CBEC shipping today and seamless TFDA PIF / NMPA general trade filings for tomorrow's physical expansion.

Regional Expansion Framework

Four Connected Markets. One Data-Driven Journey.

Image by M

Hong Kong Regional HQ

General trade hub for prestige retail placement, salon networks, and trade showcases (Cosmoprof Asia).

Image by Timo Volz

Taiwan Office

Fast D2C cross-border launch to gather sales proof, followed by targeted TFDA filings and placement in Watsons, Cosmed, Poya, and Costco.

Image by Li Yang

Mainland China

High-velocity market entry via Tmall Global and Douyin CBEC; live data guides targeted NMPA registrations for premium offline retail doors.

Image by Vernon Raineil Cenzon

Macau Tourism Retail

Bridging high-spending travel retail with Greater Bay Area consumers.

The Partner Commitment

When we represent your brand, we commit to:

Rapid Access

Launching your products in Greater China in weeks via compliant CBEC channels.

Actionable Insights

Providing transparent live sales data to identify your brand's winning hero SKUs and pricing strategy.

Precision Physical Scaling

Leveraging verified sales metrics to secure prime shelf space in major physical retail chains without inventory risk.

Let's Build Something Great

Test fast, validate with data, and scale with confidence. Yan International has the cross-border infrastructure and market expertise to take your brand to the next level in Greater China.

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